A BLUE COLLAR COMPANY TRANSFORMATION STORY

From Word-of-Mouth to Digital Dominance

Great design connects unexpected dots. For Merair's identity, I found inspiration in the universal language of shipping symbols that move goods across the globe.

Logotype & Brand Design
Website Design
SEO Strategy & Content Generation
Social Media Marketing

The Challenge:

Starting a Business in a Credibility-Driven Industry

My client was a successful epoxy flooring company in Colorado Springs. For well over 15 years, they’d been transforming garages, basements, and commercial spaces with stunning epoxy floors. Their secret? Simply doing great work. Happy customers told their friends, and those friends became new customers.

But there was a catch.

While word-of-mouth brought in business, it was unpredictable. Some months were packed with projects, others surprisingly quiet. And despite their excellent reputation, they were invisible online. If you searched for “epoxy flooring in Colorado Springs,” they were nowhere to be found. They knew they needed to change.

When potential customers were looking for epoxy flooring services, they were looking online – and this company wasn’t there to be found.

It started with a simple request: “We need a new logo.” But this small step would lead to something much bigger. What began as a logo redesign turned into a complete digital transformation that would change how they did business forever.

svg+xml;charset=utf
Their rankings for EPOXY FLOORING before we started working together
after kreaktive - LOCAL SEO EXPERT
Their rankings for EPOXY FLOORING before we started working together
svg+xml;charset=utf
Their previous logo

The Journey from Logo Design to Complete Digital Presence

Building a Strong Foundation with Brand Design

When the team approached me about creating a new logo, it was the perfect starting point for their business evolution. A logo isn’t just a design – it’s the foundation of how a business presents itself to the world. So I focused on creating a logo that would:

  • Last them for many years
  • Stand out from competitors
  • Reflect their premium service quality
  • Work across all marketing materials
  • Show the precision they bring to every project

A successful logo needs to work everywhere – from a business card to a billboard.

I designed their logo to maintain its impact and legibility across all sizes and applications. The simplified version works perfectly for small formats like favicon and social media icons, while the full lockup shines on larger applications like vehicle wraps and job site signage. Whether it’s embroidered on uniforms, printed on business cards, or displayed on their website header, each version of the logo maintains its professional appeal while ensuring perfect readability.

Branding Sealwise Colorado Springs Logo Design2

The Journey from Logo Design to Complete Digital Presence

Building a Strong Foundation with Brand Design

A website isn’t just a digital business card – it’s a 24/7 salesperson. With this in mind, I crafted a website strategy focused on both aesthetics and performance. The result? A powerful lead-generation tool that showcases their craftsmanship while converting visitors into clients.

Every element of the website was strategically designed to:

  • Showcase their best projects with professional photography
  • Guide visitors through a clear, conversion-focused journey
  • Load lightning-fast on all devices
  • Rank at the top of Google searches
  • Build trust through client testimonials and process transparency
  • Convert visitors into qualified leads

Do you Want a Free Audit?

Want to see how your website is performing?

Want to see how your website is performing?

Call me! I offer a comprehensive, no-strings-attached website audit completely free. You’ll get insights into your site’s performance, SEO status, and untapped opportunities for growth.

Get Your Free Website Audit!
colorado springs website designer for small business
What about you?

Discover Your Website's True Potential with Digital Marketing

Curious about what your website could really achieve? Just like I did for this epoxy flooring company, I'll analyze your website's performance, SEO status, and conversion potential. You'll receive a detailed report highlighting what's working, what isn't, and specific opportunities for improvement - all with no obligation. It's the same process that helped take this company from invisible to industry leader in just 90 days.

The best content creator, branding, and logo specialist in Colorado Springs!

Victoria MooreCEO of Sealwise Colorado Springs